For us at GKAT Studio, Pernia’s Pop-Up Men in Bandra was about creating a bold yet refined identity for modern Indian menswear retail. Located on Mumbai’s bustling Waterfield Road, the 3,500 sq.ft. store stands out with its striking black façade—a contemporary exterior that sets the tone for the experience within.
We envisioned the interiors as a seamless extension of this bold exterior—clean, structured, and purposeful. Every design element was thoughtfully curated to complement the diverse menswear collections housed within, from traditional sherwanis and kurtas to sharply tailored suits and festive ensembles.
Our focus was to design a space that doesn’t just display fashion, but enhances it—through materiality, layout, lighting, and flow. This store reflects our commitment to creating immersive retail environments that are rooted in brand identity and built for lasting impact.